Boyne City locals and frequent tourists alike may find themselves asking, “Why did the RE/MAX cross the road?” After 22 years in business, RE/MAX Resort Properties, the Boyne City affiliate of real estate giant RE/MAX, has moved to 104 S. Lake St., opposite its original site. The migration was short, but big changes are afoot. “We have changed the concept here in the office,” says Gary Deters, one of the owners of RE/MAX Resort Properties. Deters and fellow owner Jeff Wellman aim to bring new innovations to buying real estate and, in turn, streamline the process for individuals seeking to purchase property in the region. Having been encumbered by small offices spaces in their original location, Wellman and Deters wanted to create a more comfortable environment for prospective buyers. In the process of moving, they have consolidated the offices of their staff and created three large conference rooms for the purpose of showcasing property listings. “Every conference room has a big-screen TV and an iPad,” Wellman said, “so the agents can leave their office when clients walk in the door and take them to a conference room.” When agents use an iPad to work on a contract or view properties with a client, the visuals can be transmitted to the television so that anyone in the room can view them. The new atmosphere that Wellman and Deters are trying to create in the office complements these features. They describe the approach as emulating a coffee bar, importing the idea from a RE/MAX location in Boston that has had success in its implementation. Full story from Petoskey News-Review.
